How Two Friends Built a Roblox Game From Scratch
The story of how Goonblox Importers went from zero Roblox experience to building MergePets — a merge + idle game with 22 pet families across 4 zones.
Fair Monetization in Roblox: Why We Said No to Pay-to-Win
How we designed MergePets to be profitable without loot boxes, gambling mechanics, or predatory monetization — and why more Roblox games should do the same.
The Psychology Behind Merge Games: Why They Feel So Good
What makes combining two digital pets so deeply satisfying? The science of variable rewards, completion loops, and progression design in merge games.
Building an Egyptian Pyramid Inside Roblox: 980 Parts, Zero Meshes
How we built MergePets' Desert Zone — a full-scale Egyptian pyramid interior with columns, braziers, hieroglyphs, and a secret chamber — using only BaseParts.
5 Roblox Game Design Lessons We Learned the Hard Way
From broken gacha systems to security exploits — the mistakes we made building MergePets and what every Roblox developer can learn from them.